Cowboys Stadium has become the latest victim of a sports complex branding deal. The Cowboys announced Thursday that the stadium will henceforth be called AT&T Stadium.
The branding deal is termed “multiyear, multimillion-dollar” by The Associated Press, although further figures were not given beyond speculation that it could be as much as $20 million a year for 20 to 30 years.
The name change is to go into effect immediately, according to the AP.
AT&T is based in Dallas.