Liverpool FC and New Balance can officially reveal the team’s 2016-17 away uniform (or “kit”).
The strip, part of the “Made for Liverpool” campaign, reflecting on what it means to be a Reds fan — is available to purchase online and in store now.
With a fitting tribute to the team that won the European Cup on that memorable night in Rome on May 25, 1977, the jersey has been designed in black, red and silver — reminiscent of the colors of the matchday program thousands of fans still cherish to this day.
Black was chosen as the base color to create an imposing canvas for the flame red warning vents down either side of the torso. Silver trim has been detailed on the front, including the iconic Liver Bird crest, to commemorate the club’s first of five European Cup victories.
“Everyone is aware of the history of this great club, both domestically and abroad,” Reds captain Jordan Henderson said. “This latest away kit looks great and having the words of Bill Shankly on the kit reminds us of what Liverpool FC means, inspiring us every time we play away from Anfield.”
Bill Shankly, one of Liverpool’s greatest ever managers, who guided the Reds to three First Division titles, two FA Cups, four Charity Shields and one UEFA Cup, has his famous quote “Liverpool was made for me and I was made for Liverpool” referenced on the internal hem of the shirt.
The goalkeeper uniform is constructed with engineered Flex fabric panels to offer a greater range of movement. These Flex zones are identified by contrast heat transfers. The impulse orange design with black shoulder Flex zones is complemented by orange shorts with black detailing and orange socks with black tipping.
Photos via LiverpoolFC.com