Bruins Opener On NESN Touts Highest Season-Debut Rating Since 2013

Bruins fans proved they were excited for the season to start

by NESN Staff | Jan 15, 2021 | 1 Min Read

The 2020-21 Boston Bruins season kicked off Thursday night with a win against the New Jersey Devils and a 5.98 household (HH) rating in the Boston DMA, NESN announced Friday. The rating for the shootout win against the Devils is the highest HH rating for a season opener since 2013. The game also marks the highest HH rating for a regular season Bruins matchup since March 29, 2018.

In addition, according to Nielsen, NESN’s average audience across New England was 295,000 viewers (P2+ category). The Bruins will face off against the Devils again at 1 p.m. ET on Saturday. NESN’s pregame coverage will begin at noon with “Bruins Breakaway Live.”

NESN will re-air the Bruins’ season-opening win at 7 p.m. on Friday night.

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NESN Staff

NESN is consistently one of the top-rated regional sports networks in the country with award-winning Boston Red Sox and Boston Bruins coverage. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere on any device on the NESN app and at NESN.com. The network is also distributed nationally as NESN National. For the past six years, Forbes Magazine has ranked NESN as one of the 10 Most Valuable Sports Business Brands in the World. NESN.com is one of the country’s most visited sports websites with a state-of-the-art HD studio dedicated to digital video productions. NESN’s social responsibility program, NESN Connects is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).

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