Paul Pierce Leads Boston Youth in Group Exercise at Copley Square

Paul Pierce wasn’t getting fit for the new NBA season alone.

"The Truth" lead hundreds of Boston children in group exercises Saturday from 11 a.m. to 2 p.m. at a public rally in Trinity Park, Copley Square. He was promoting his rewards-based fan club, FitClub34, that provides children the information, resources and tools to stay in shape.

"As a professional athlete, I'm well aware of how important physical activity and eating healthy are, but as a kid, I didn't know what I do today," said Pierce. "My goal is to make an impact on this issue by providing tools for kids to be healthy and active as well as motivate them to want to do so."

The event featured several different performances, including: dance, jump rope, mixed-martial arts, yoga, karate, and a healthy cooking demonstration.

Ming Tsai led the cooking demonstration. Local groups Lil’ Phunk and Rope Burners Double Dutch showed the children how to have fun with dance and fitness. also performed. JAM’N 94.5’s Ramiro and KISS 108’s Romeo co-emceed the event.

Boston Globe Media Executive Director of Sales Development Jane Bowman, Comcast Vice President of Public Relations Doreen Viguem, and empowerME Kids' Movement Director from the Alliance for a Healthier Generation Anne Ferree spoke at the rally.