Rose Bowl to Undergo $152 Million Renovation

The Rose Bowl is about to receive a $152 million upgrade.

The Rose Bowl Operating Co. successfully agreed on the plan in a vote last Thursday, and on Monday, the Pasadena City Council approved the three-year renovation on the 88-year-old stadium. The stadium upgrade will create roughly 1,000 jobs, increase the number of "premium seats" in the stadium from 500 to 2,500 and double the number of concession stands.

City Council officials say the renovation will secure the Rose Bowl's financial future as well as preserve one of the oldest and most important landmarks in college football.

"Just as our forbearers 80 to 100 years ago invested enormous sums for them to make Pasadena the city it has become in the last century, so too, do we have a historic opportunity to reinvest and ensure that our kids and grandkids have the same amenities," Councilman Steve Madison told the Pasadena Star-News.