Kobe Bryant, Jimmy Kimmel Go to War in ‘Call of Duty: Black Ops’ Ad

Now that LeBron James has made Kobe Bryant cool and likable, the Black Mamba is getting to make hip cameo appearances in ads for the newest popular video games.

In Call of Duty: Black Ops' "There's a Soldier in All of Us" campaign, Kobe can be seen firing his "Black Mamba" automatic — Jimmy Kimmel gets an RPG. Bryant also drove the new Jeep Wrangler "Call of Duty Edition" to the Lakers' season opener on Tuesday.

Kobe, apparently, is a "huge Call of Duty gamer."

See the ad below.