But especially this season, the NBA is rife with interesting storylines surrounding the tacticians and motivators behind the scenes. Amid one of the most eventful regular seasons ever, the coaches are making headlines, too — they're fighting through adversity, they're silencing their critics, and they're bringing their game up just like the players are.
Who rises above them all? Who's the best coach of the year? It's mighty difficult to pick just one.
But here are 10 coaches who have stood head and shoulders above the rest in 2010-11.
Click here to see the Top 10 coaches in the NBA>>