Whatever the reason, the Nets have unleashed their "The Incredible Hump" campaign in support of Kris Humphries winning the NBA's Most Improved Player Award and for the NBA's All-Defensive Team.
In truth, despite his marked improvement in rebounding — up to 10.4 RPG after averaging 5.5 last season — he'll be hard pressed to beat out Russell Westbrook, LaMarcus Aldridge or Kevin Love for Most Improved.
Regardless, see The Incredible Hump below.