LeBron James Prepares for Game 2 Mega-Collapse By Unveiling Plans for Luxury Concept Store, ‘Unknwn’

How was LeBron James preparing for the Miami Heat's Game 2 mega-collapse on Thursday?

Announcing his new "luxury concept store" in Miami, of course.

The world's foremost mogul-athlete, often known for his fashion statements, is set to become one of the investors in the new store, "Unknwn," that will sell apparel, footwear, printed materials and luxury accoutrements, among other fare.

The press release regarding James' endeavor reads as follows:

"On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn."

The Game 1 victory was stunning? Really?

Photo of the day

Do you consider LeBron James to be a fashion icon? Is this as ill-advised of an investment as your average celebrity restaurant or record label? Leave your thoughts below.

(Photo via GQ, Flickr/disneygurl413)

Quote of the day

"http://tinyurl.com/3llmshu My new single act on deck what y'all think"
–Titans running back Chris Johnson, releasing his new rap song via Twitter

Tweet of the day

Everybody loves a world-record holder.

Video of the day

This is pretty much exactly what would happen if Brian Wilson actually had a show.