Given his role in the “Fast & Furious” film series, Vin Diesel is no stranger to muscle cars, particularly ones manufactured by Dodge. And now, his relationship with Dodge has expanded well beyond mere product placement.
Fiat Chrysler Automobiles launched the first three entries in Dodge’s “Brotherhood of Muscle” ad campaign Monday. Starring Diesel, the commercials are the most-recent part of FCA’s tie-in with “The Fate of the Furious,” and frames Dodge as an exclusive club, which admittedly includes a slew of awesome cars.
“Ever since ‘The Fast and the Furious’ began, my favorite has been the 1970 Dodge Charger,” Diesel said in a statement. “As Dodge is a partner in making the ‘Fast & Furious’ films, I’ve gotten to know what they stand for … as well as their passion for creating high-performance cars like the Hellcats and the Demon. They’re bringing muscle back the right way and these are my kind of cars.”
In “Monsters,” Diesel hops behind the wheel of the new Durango SRT, which has justifiably been generating a lot of buzz.
https://www.youtube.com/watch?v=5tdOE-MCEIU
Each ad released Monday has a distinct “Fast & Furious” vibe, though none more so than “Rally Cry.”
https://www.youtube.com/watch?v=yB6k7Q_uXks
In “Shepherds,” Diesel breaks people down into three separate categories that, while consistent with the edgy tone of these ads, don’t make a lot of sense.
https://www.youtube.com/watch?v=VOx4CCbVQjE
We frankly find it a bit ironic that Diesel is calling himself a wolf while driving a Charger Hellcat. Last we checked, cats and wolves are two completely different species, but what do we know?
As you might’ve noticed, none of the ads feature the 2018 Challenger SRT Demon. That’s somewhat surprising, considering Diesel’s character, Dom, drove one in the latest “Fast & Furious” installment, and the scene in which it was introduced looked like it was straight out of a Dodge commercial.
Thumbnail photo via Fiat Chrysler Automobiles
