NESN, Salem Five Bank Partner On Naming Rights To Signature Studio

NESN will feature the Salem Five Studio

BOSTON – New England Sports Network and Salem Five Bank today announced a multi-year naming rights sponsorship for NESN’s signature studio in Watertown, which will now be named the Salem Five Studio.

The partnership follows the complete redesign of the state-of-the-art facility, which occurred last year to create a fully customizable studio experience for NESN’s millions of viewers, including 4K/HDR compatibility.

“Over the past few years, we looked at several opportunities that would help improve our brand awareness and further accelerate our growth,” said Salem Five President and CEO Ping Yin Chai.  “After that extensive review, it was clear that this is absolutely the right partnership to help us grow our banking, insurance, wealth management and mortgage businesses.”

Salem Five will have two permanent brand fixtures within the studio space, alongside a digital ribbon on the largest LED monitor. The bank will be prominently featured in all NESN studio shows, which include pre and postgame coverage of away Boston Red Sox and Boston Bruins broadcasts and intermission coverage for Bruins away games. The studio includes six LED monitors, which will also be used to feature Salem Five in NESN’s coverage.

“We are thrilled to unveil the Salem Five Studio on Monday’s Bruins broadcast against the Columbus Blue Jackets,” NESN President and CEO Sean McGrail said. “This is the first time in network history that we’ve given exclusive naming rights to a sponsor for a studio space and we’re looking forward to utilizing this truly cutting-edge studio to bring the Salem Five brand to life for our Red Sox and Bruins audience.”

Salem Five’s engagement with NESN extends across the physical studio, NESN’s Red Sox and Bruins programming, and NESN’s social media channels. Salem Five will be incorporated into weekly in-game features on NESN’s telecast of Red Sox and Bruins games in addition to exclusive naming rights to NESN’s signature studio.

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NESN is consistently one of the top-rated regional sports networks in the country with award-winning Boston Red Sox and Boston Bruins coverage. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere on any device on the NESN app and at NESN.com. The network is also distributed nationally as NESN National. For the past six years, Forbes Magazine has ranked NESN as one of the 10 Most Valuable Sports Business Brands in the World. NESN.com is one of the country’s most visited sports websites with a state-of-the-art HD studio dedicated to digital video productions. NESN’s social responsibility program, NESN Connects is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).