PWHL Unveils Official League Logo, Reveals Meaning Behind It

The PWHL unveiled its official league logo Tuesday ahead of its inaugural season.

The purple logo is a “W” to highlight women in the form of crossed hockey sticks with a puck on the inside of the PWHL lettering.

“We love the prominence of the ‘W’ used in a clean and strong design that celebrates PWHL trailblazers and their legacy across women’s sports,” PWHL advisory board member Stan Kasten said in a press release. “When people see the logo, they will recognize how it represents women and immediately know it’s about hockey. The ‘W’ symbol speaks for itself but offers versatility to fit nicely when used inside our PWHL lettering.”

The league revealed in a press release that the crossed sticks also represent a new beginning for women’s hockey, like how a faceoff begins a game. The post also featured an image of drafts of the logo.

Purple was chosen because it’s “a color that signifies power and is often associated with ambition, both symbolic of PWHL players and the league’s formation,” the league said in a press release. The logo’s six pieces represent the six players on the ice.

Players from each franchise helped tease the new logo, including Boston’s Hilary Knight.

Rosters were announced last week, as well as a preliminary schedule. The league expects the regular season to begin in January.