NESN and The Friendly Toast, a New Hampshire-based all-day brunch and bar spot, on Thursday announced their first-ever partnership, naming The Friendly Toast as the presenting sponsor for NESN’s “Friday Night Fenway” pregame show, in addition to exclusive sponsorship of all 12 Friday night home games for the 2025 Red Sox season. The partnership will kick off on Friday, April 4 for the Red Sox home opener at Fenway Park.
“We’re thrilled to welcome The Friendly Toast to NESN as the presenting sponsor of ‘Friday Night Fenway,'” said Cosmina Schulman, Chief Advertising Revenue Officer at NESN. “Their vibrant, community-first brand is a natural match for the energy of Friday nights at Fenway Park. Together, we’re bringing fans an entertaining way to celebrate the end of the week — with great food, local pride, and Red Sox baseball.”
The “Friday Night Fenway” pregame show will feature The Friendly Toast branding throughout its live coverage, providing value insights and commentary for fans leading into the Red Sox game broadcast. The sponsorship also extends to in-game broadcast features and commercial programming, ensuring a prominent presence for The Friendly Toast across NESN’s Red Sox content.
“The Friendly Toast is a beloved New England staple, much like our new partners at NESN,” said Eric Goodwin, The Friendly Toast co-owner. “We’re excited to team up and pair our unique dishes, mimosa flights, and mocktails with the best fans in the country!”
This partnership further cements NESN’s commitment to collaboration with prominent local brands and expands The Friendly Toast’s presence among New England sports fans.
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About NESN
NESN is consistently one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere, on any device on the NESN 360 app via direct subscription or TV authentication. The network is also distributed nationally as NESN National. NESN.com is one of the country’s most visited sports websites with dedicated digital video production and always-on news coverage. NESN’s social responsibility program, NESN Connects is proud to support and connect its employees with charitable organizations in the Greater Boston community. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).
About The Friendly Toast
The Friendly Toast serves up creative meals in a truly unique atmosphere and features a fun and exciting dining experience. The restaurant’s scratch kitchen offers gluten-free, vegetarian, and vegan options, as well rotating food and drink specials featuring locally sourced ingredients, seasonal flavors, and themes. The Friendly Toast has 13 locations across New England, with two more coming soon: West Hartford, Conn. in Spring 2025, and Concord, NH., late summer 2025. Visit The Friendly Toast today in Portsmouth, NH (its original location); Bedford, NH; Nashua, NH; Salem, NH; Back Bay, Boston, Mass.; Burlington, Mass., Danvers, Mass., North Andover, Mass., Chestnut Hill, Mass., Dedham, Mass., Harvard Square, Cambridge, Mass., Burlington, VT and Portland, Maine. For more information about The Friendly Toast, visit www.thefriendlytoast.com.
Featured image via Bob DeChiara/USA TODAY Sports Images
