The Boston Bruins will have a new logo for the 2025-26 NHL season.
The team revealed the logo Monday with a video narrated by Denis Leary.
“Our attitude, our identity, our truth unchanged, but our legacy is not something to rest on,” Leary said in the video. “It’s something to live up to. The players past and present embody it. The fans carry it. And the city forged it. Together, we turn the page.”
The revamped spoked-B blends elements of the past with an eye toward the future, marking an identity shift for the franchise as it enters its second century.
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Bruins fans might have something else to look forward to this week, as the team also teased what could be new uniforms. On Sunday night, the Bruins posted a video of David Pastrnak putting on a jersey that can’t be seen in the video. And at the end of the video, Wednesday’s date appears on the screen.
With a lot of change happening in the Bruins organization during the 2025-26 season, the organization seems to be bringing a fresh look to the team.
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Featured image via Bob DeChiara/Imagn Images
