NESN, New England’s premier sports network, on Monday announced a strategic partnership with The Sporting News to oversee and operate NESN.com and SportsNetPittsburgh.com, further advancing the network’s ongoing digital evolution while making their web destinations go-to digital hubs for the stories, insights, and highlights that define New England and Pittsburgh sports.
Backed by its expansive editorial team, partnerships, and global publishing network, The Sporting News will elevate NESN.com‘s and SportsNetPittsburgh.com’s digital coverage, delivering more news, statistics, analysis, opinion, and event coverage of New England and Pittsburgh’s teams. The site will also feature expanded national and international sports coverage that connects local fans to the larger sports landscape.
With 60 million fans visiting NESN.com each year, the platform has become a key touchpoint for engaging passionate New England sports audiences. This partnership strengthens one of NESN’s most valuable digital assets — bolstering its reach, enhancing the fan experience, and unlocking new opportunities for advertisers and sponsors to connect with deeply engaged local and regional audiences. As NESN continues to expand its digital footprint, the improved editorial experience on NESN.com and SportsNetPittsburgh.com will provide even greater value to brand partners seeking premium visibility across trusted, high-traffic sports destinations.
The partnership is part of NESN’s broader digital makeover, which continues to focus on investing in and enhancing the platforms that serve an expanded audience of fans, wherever they are. That effort has already fueled significant growth for NESN 360, the network’s direct-to-consumer streaming service, which has more than doubled its subscriber base in 2025 and saw a nearly 400% increase in the average audience for Red Sox games. NESN manages SportsNet Pittsburgh, including its digital platforms. In 2023, after assuming management responsibilities, NESN created SportsNetPittsburgh.com and launched a direct-to-consumer streaming product to market for Pittsburgh fans called SNP 360. NESN will continue to oversee the direct-to-consumer services and partner with The Sporting News on integrations.
“Our mission continues to be making NESN, SportsNet Pittsburgh, and all of our properties, compelling destinations for sports fans,” said David Wisnia, President & CEO of NESN and Sportsnet Pittsburgh. “Partnering with The Sporting News allows us to bring even more energy and depth to our coverage on NESN.com and SportsNetPittsburgh.com, making them even stronger and more engaging platforms for fans who want smart, timely coverage and analysis of the teams they love.”
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“The Sporting News powers the digital experiences for some of the top brands across the world,” said Shaun Koiner, co-CEO of Sporting News Holdings & The Sporting News. “Our partnership with NESN allows us to showcase our national and regional prowess and build off of investments we’ve made in local markets – all while delivering quality digital user experiences for two of the very best regional networks in the country.”
The partnership will build over time, with co-created multimedia efforts and cross-promoted content, with The Sporting News assuming responsibilities for the web properties beginning this month.
About NESN
NESN is consistently one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage, and recently named RSN of the Year by Cynopsis. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere, on any device on the NESN 360 app via direct subscription or TV authentication. The network is also distributed nationally as NESN National. NESN’s free ad-supported streaming (FAST) channel, NESN NATION, offers 30+ hours of weekly live and original programming, including exclusive sports content, interviews, and behind-the-scenes features, available on Samsung TV Plus, Prime Video, Roku, LG, Twitch, Plex, and TCLtv+. NESN.com is one of the country’s most visited sports websites with dedicated digital video production and always-on news coverage. NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in the Greater Boston community. NESN also manages SportsNet Pittsburgh, home of the Pittsburgh Penguins and Pittsburgh Pirates for all regionally televised games in and around Pittsburgh, as well as other local sports content. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).
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About The Sporting News
One of the world’s most iconic sports brands, The Sporting News is celebrating its 140th anniversary in March 2026. What began as “The Bible of Baseball” is now a dynamic, global digital sports media business offering a trusted perspective across major sports worldwide, leveraging a global network that understands local nuance. It operates localized editions in 15 territories in 7 languages. The ability to deliver local insight in imaginative ways has made The Sporting News a premium partner to many of the world’s top leagues, broadcasters and betting operators including the NBA, NFL, Matchroom Sports, DAZN, fubo, Sportradar, and Fairplay Sports Media, among many others.
Featured image via NESN
