Bauer Extends NESN, PWHL Partnership

NESN, New England’s premier sports network, on Tuesday announced that Bauer has signed a two-year extension as presenting sponsor of NESN’s Professional Women’s Hockey League (PWHL) coverage through the 2026-27 season.

The renewal follows a successful 2024-25 debut season that marked Bauer’s first integrated sponsorship with a regional sports network around PWHL programming. The partnership continues to grant Bauer exclusive presenting rights to all PWHL games airing on NESN, as well as branded features and in-game activations that connect fans directly to the sport’s growing community.

“Bauer has been a driving force in growing women’s hockey at every level, and their continued commitment to NESN’s PWHL coverage underscores that leadership,” said Matt Volk, COO at NESN. “Together, we’ve built a platform that celebrates the athletes, deepens fan engagement, and showcases the speed and skill of the women’s game.”

Through the extended agreement, Bauer will continue to serve as presenting sponsor for NESN’s live PWHL broadcasts, highlight packages, and digital content.

“Partnering with NESN has allowed us to share the incredible stories and talent within the PWHL with passionate hockey fans across New England,” said Mary-Kay Messier, CMO at Bauer. “We’re proud to keep pushing the game forward and shining a brighter light on the athletes who are redefining what’s possible in women’s hockey.”

The PWHL’s continued momentum, paired with NESN’s reach and Bauer’s heritage in the sport, positions the partnership as a key driver in advancing women’s professional hockey.

About NESN

NESN is consistently one of the top-rated regional sports networks in the country with award-winning Red Sox and Bruins coverage, and recently named RSN of the Year by Cynopsis. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere, on any device on the NESN 360 app via direct subscription or TV authentication. The network is also distributed nationally as NESN National. NESN’s free ad-supported streaming (FAST) channel, NESN NATION, offers 35+ hours of weekly live and original programming, including exclusive sports content, interviews, and behind-the-scenes features, available on Samsung TV Plus, Prime Video, Roku, LG, Twitch, Plex, and TCLtv+. NESN.com is one of the country’s most visited sports websites with dedicated digital video production and always-on news coverage. NESN’s social responsibility program, NESN Connects, is proud to support and connect its employees with charitable organizations in the Greater Boston community. NESN also manages SportsNet Pittsburgh, home of the Pittsburgh Penguins and Pittsburgh Pirates for all regionally televised games in and around Pittsburgh, as well as other local sports content. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).