Brady signed on with the Australian footwear maker in November and is now becoming the focal point of the company's marketing plan. The company referred to Brady as "a leader who is distinctive, authentic, and has effortless grace and style," according to The Associated Press.
Brady also appears in a commerical for UGG called "Steps," which features music from hip-hop artist Mos Def.
In the billboard, Brady shows off the calm, cool and collected demeanor that he's shown throughout his Hall of Fame career.
To see Brady's new UGG commerical, which debuted on Monday night, click here.
Check out Brady's massive Manhattan UGG ad by clicking here >>