Brad Marchand's Pure Hockey commercial was a huge hit amongst Bruins fans, as it truly reflected the personality that Bostonians have come to know and love.
Well, there was apparently more than met the eye, as Pure Hockey has released an extended 60-second version of the commercial upon requests from the fans.
One of the major additions is Marchand shaking hands with some of the store's employees at the end, much like is the custom at the end of playoff series in the NHL.
Check out the extended commercial in its entirety below.
Click here to see behind-the-scenes footage of the commercial shoot >>