Larry Lucchino Urges Red Sox Fans to ‘Keep the Faith’ During Second Half of Season (Video)

Many professional athletes have been told that they are the face of a franchise. But how many of those players have been told they are a beautiful face of a franchise?

Boston Red Sox president and CEO Larry Lucchino joined NESN’s Red Sox First Pitch to discuss David Ortiz‘s performance with the team and the state of his health, and talked about the upcoming “Thanks Tek Night” for former Red Sox catcher Jason Varitek.

Lucchino was appreciative of Ortiz’s leadership both on and off the field.

“He’s been the face of the franchise for a long time,” Lucchino said. “And it’s a beautiful face to me.”

Check out all that Lucchino had to say in the video above.

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