It’s a tradition unlike any other.

Nope, this isn’t the Masters. It’s Rich Eisen’s annual 40-yard dash at the NFL Scouting Combine.

The NFL Network anchor had been steadily improving his time (mostly) every year. In his 11th annual run, Eisen believed he had the tools to keep his 40 time under 6 seconds. However, his runs weren’t as great as he hoped.

Rich posted a 6.10-second 40-yard dash, which was worse than the career-best 5.98 he ran last year. To put things in perspective, the slowest 40-yard dash time by an NFL prospect this year was Oklahoma offensive lineman Adam Shead at 5.74 seconds. Eisen would need to shave off .24 seconds to match that.

Eisen’s dash is meant to raise awareness for St. Jude’s Children’s Research Hospital with the #RunRichRun campaign, which asks people to upload photos and videos of themselves doing the 40-yard dash. Even NFL Commissioner Roger Goodell ran it in the league office and put up a time of 5.53 seconds — much better than Eisen. Of course, that time was unofficial.

Thumbnail photo via Brian Spurlock/USA TODAY Sports Images