For those dismissing the significance of the link between the NFL, Travis Kelce of the Kansas City Chiefs, and pop sensation Taylor Swift, it’s time to reconsider. Here’s why.
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- The Fox broadcast of the Chiefs and Bears game captivated nearly 25 million viewers, making it the most-watched game that week. This surge was notably marked by a spike in the female demographic.
- During the game, Roku reported a staggering 63% increase in female viewers aged 18 to 49, highlighting the power of this unique collaboration.
- Fanatics witnessed an almost 400% surge in Travis Kelce jersey sales, catapulting him into the top five NFL jersey sellers.
- Kelce’s social media footprint expanded exponentially, adding nearly 400,000 followers. Impressively, that’s even more than he gained after the Chiefs’ Super Bowl victory.
- His podcast skyrocketed to the number-one spot on Apple’s charts.
- Ticket reselling platform StubHub noted a threefold increase in searches for Chiefs tickets. Moreover, Google searches for the Chiefs tripled.
- On a single day following the broadcast, the Chiefs sold more tickets than they had on any other day since the start of the season.
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So, to the skeptics who brushed off the Travis Kelce and Taylor Swift connection – it appears that the impact is both accurate and quantifiable. As a nod to Swift’s iconic lyrics: the haters gonna hate, hate, hate, but the numbers don’t lie.
