Coors Light Refresherator Official Rules


1. ELIGIBILITY: The Coors Light 2013 NESN Baseball Sweepstakes (“Sweepstakes”) is open only to legal U.S. residents of CT, MA, ME, NH, RI, and VT, who are 21 years of age or older. Employees, directors, officers, and agents of MillerCoors LLC (“Sponsor”), the New England Sports Network (“NESN”), and their parent companies, divisions, dealers, affiliates, subsidiaries, distributors, advertising and promotional agencies, and suppliers involved in the Sweepstakes (collectively, the “Released Parties”), as well as the members of each of their immediate families (spouse, parents, children, siblings, and in-laws) and persons residing in the same household of such individuals are not eligible to enter or win. Employees, agents and officers of alcohol beverage retailers and distributors and their family members are also not eligible to enter or win. Void where prohibited by law.


3. HOW TO ENTER: The Sweepstakes begins at 10:00:00 AM CT on 04/01/13 and ends 11:59:59 PM CT on 7/31/13 (“Sweepstakes Period”). There are two ways to enter during the Sweepstakes Period:

  1. Use an SMS-enabled device to text keyword communicated on advertising materials at participating retailers’ locations to 28130. Once your text message is received, you will receive a reply text message asking you to indicate your date of birth (mmddyyyy) (“Text Message Entry”).
  2. Log onto (“Website”) and follow the on-screen entry instructions. Internet access and a valid email address required. Incomplete and/or inaccurate entries are void. All entries must include a valid email address for the entrant. Please note that proof of submission does not constitute proof of delivery/receipt. Limit one entry per email account per day. If more than one (1) entry is received from the same person or email address in a single day, only the first entry will be considered valid and Sponsor may choose to disqualify all entries submitted by that person at Sponsor’s sole discretion. All online entries must be received by 11:59:59 PM CT on 7/31/13.

For Text Message Entries: Only text messages with an eligible date of birth and valid keyword will automatically be credited with one entry in the Sweepstakes.

Promotion Periods Entry Period Text Message/Online Entry Recieved By: Promotion Drawing Date
1 04/01/13 to 04/07/13 11:59:59 PM CT 04/07/13 04/08/13
2 04/08/13 to 04/14/13 11:59:59 PM CT 04/14/13 04/15/13
3 04/15/13 to 04/21/13 11:59:59 PM CT 04/21/13 04/22/13
4 04/22/13 to 04/28/13 11:59:59 PM CT 04/28/13 04/29/13
5 04/29/13 to 05/05/13 11:59:59 PM CT 05/05/13 05/13/13
6 05/06/13 to 05/12/13 11:59:59 PM CT 05/12/13 05/13/13
7 05/13/13 to 05/19/13 11:59:59 PM CT 05/19/13 05/20/13
8 05/20/13 to 05/26/13 11:59:59 PM CT 05/26/13 05/27/13
9 05/27/13 to 06/02/13 11:59:59 PM CT 06/02/13 06/03/13
10 06/03/13 to 06/09/13 11:59:59 PM CT 06/09/13 06/10/13
11 06/10/13 to 06/16/13 11:59:59 PM CT 06/16/13 06/17/13
12 06/17/13 to 06/23/13 11:59:59 PM CT 06/23/13 06/24/13
13 06/24/13 to 06/30/13 11:59:59 PM CT 06/30/13 07/01/13
14 07/01/13 to 07/10/13 11:59:59 PM CT 07/10/13 07/11/13
15 07/22/13 to 07/31/13 11:59:59 PM CT 07/21/13 07/22/13
16 07/22/13 to 07/31/13 11:59:59 PM CT 07/31/13 08/01/13

Standard text message and data rates apply to each message sent or received. Other charges may apply; check your mobile plan for rates/details. Participation may not be possible on all carriers. For help, text the word HELP to 28130. To cease receiving messages regarding the Sweepstakes, text the word STOP to 28130. You will not receive future text messages regarding the Sweepstakes except for an opt-out notification and notification if you are selected as a potential winner. Please note that proof of text message submission does not constitute proof of delivery/receipt. Limit one text message entry per wireless account per day. If more than one (1) entry is received from the same person, or phone number in a single day, only the first entry will be considered valid and Sponsor may choose to disqualify all entries submitted by that person at Sponsor’s sole discretion. For purposes of this Sweepstakes, a “day” is the 24hour period between 12:00:00 AM CT and 11:59:59 PM ET, except on 04/01/13 on which a “day” will be the period between 10:00:00 AM CT and 11:59:59 PM CT. Sponsor’s computer is the official time keeping device for this Sweepstakes.

4. WINNERS SELECTION/NOTIFICATION: There will be sixteen (16) promotion period drawings conducted from the aggregate of all qualified entries received during each promotion period. One (1) Grand Prize Winner will be selected per Promotion Periods 1-16 on the dates listed in the table in Section 2 above. All non-winning entries from any or all previous drawing dates will be rolled over into the next drawing. Collaborative Marketing Group, an independent judging organization, whose decisions are final on all matters relating to the Sweepstakes, will be conducting the drawings. Odds of winning depend upon the number of eligible entries received per Promotion Period. Prizes will be awarded assuming sufficient eligible entries are received and prizes are properly claimed. Potential winners will be notified by phone, text message, email or mail within one (1) week after drawing date.

5. PRIZES/APPROXIMATE RETAIL VALUE (“ARV”): Sixteen (16) Grand Prizes: prize includes a Coors Light-branded “Refresherator”: a four (4) foot vending machine for dispensing 12 oz. cans. ARV $500.00. Winner will be responsible for stocking vending machine. ARV of all prizes $8,000.00.

6. WINNER VERIFICATION: Potential winners are subject to verification of eligibility and compliance with these Official Rules. The potential Grand Prize winners will be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) within five (5) days of attempted notification or prize will be forfeited in its entirety and may be awarded to an alternate winner. Failure to provide all required information and a signature on the documents will result in forfeiture of winner’s right to claim a prize and may be awarded to an alternate winner, if time permits. The potential Grand Prize winners may be subject to a background check before the prize will be awarded; if a potential winner has been convicted of a felony or any other crime that would reflect negatively on the Sponsor, the potential winner may be disqualified and the prize will be awarded to an alternate winner. In the event of noncompliance with these Official Rules, or if prize notification or prize is returned as undeliverable, the prize will be forfeited and may be awarded to an alternate winner, if time permits. If a winner for a prize cannot be confirmed by 09/30/13, then the prize will not be awarded.

7. PRIZE TERMS: Prizes are not transferable and include only the items specifically listed as part of each prize. No substitution or cash equivalent of prize is permitted except at the sole discretion of the Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Any portion of prize not accepted by winner will be forfeited. Federal, state, and local taxes on prize and any expenses relating to the acceptance of and use of prize not specified herein are the responsibility of winner. Sponsor will issue an IRS Form 1099MISC for each winner whose prize is value at $600 or more. Approximate retail value is as of the time the rules were printed and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded.

8. ADDITIONAL TERMS: Released Parties are not responsible for late, lost, misdirected, mutilated, incomplete, illegible, or postage-due entries or mail. Released Parties are not responsible for incorrect or inaccurate entry information whether caused by entrant or by any of the equipment or programming associated with or utilized in the Sweepstakes, or by any technical or human error, which may occur in the processing of the entries. Released Parties assume no responsibility for undeliverable text messages resulting from filtration of a user’s internet service provider or wireless phone carrier network. Released Parties are also not responsible for any technical problems, malfunctions of any telephone service, computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission that may affect the ability of consumers to participate, or for any damage to any participant’s computer system/software related to or resulting from participation in this Sweepstakes. Released Parties are not responsible for any change of email address, mailing address and/or telephone number of entrants. Participants may not enter more than the maximum number of times allowed with multiple cellular phone numbers. Any Participant who attempts to enter with multiple identities or uses any device or artifice to register/enter multiple times will be disqualified at Sponsor’s sole discretion. In the event of a dispute regarding the identity of a winning entrant, the entry will be deemed made by the authorized account holder of the phone number from which a Text Message Entry was sent (i.e. the natural person assigned to the number by a phone service provider). Potential winner may be required to provide Sponsor with proof that he/she is the authorized account holder of the phone number associated with the winning entry. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected, or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE/PHONE SERVER OR UNDERMINE THE CONTENT OR LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAW AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR WILL DISQUALIFY ANY SUCH ENTRANT, AND SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES (INCLUDING ATTORNEYS’ FEES) AND OTHER REMEDIES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Proof of submission of an entry will not be deemed to be proof of receipt by Sponsor. Released Parties are not responsible for any typographical, technical, or other error in the Sweepstakes of the offer, administration of the Sweepstakes or in the announcement of prizewinners. In the event of a printing/production/typographical error, irregular or invalid code/message or equipment error, the Released Parties shall not have any liability. In no event will more than the number of prizes stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent (or more claims are received) than the number of prizes offered, as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible prize claims received. In the event Sponsor is prevented from continuing with the Sweepstakes or the integrity and/or feasibility of the Sweepstakes is severely undermined by any event beyond the control of Sponsor, including but not limited to fire, flood, epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, war (declared or undeclared), terrorist threat or activity, or any federal, state or local government law, order, or regulation, order of any court or jurisdiction, infection by computer virus, unauthorized intervention, technical failures or other cause not reasonably within the control of Sponsor (each a “Force Majeure” event or occurrence), Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Sweepstakes without any further obligation. If Sponsor, in its discretion, elects to alter this Sweepstakes as a result of a Force Majeure event, a notice will be posted on In the event of cancellation, Sponsor will award the prizes in a random drawing from among all valid and eligible entries received up to the time of such cancellation, providing a sufficient number of entries are received. By participating in this Sweepstakes and submitting an entry, each entrant agrees: (i) to be bound by these Official Rules, including all entry requirements; (ii) to hold Released Parties harmless against any and all claims, injuries, damages, losses and liability that may occur, directly or indirectly, in whole or in part, from the participation in the Sweepstakes or from the receipt or use of any prize or any travel or activity related to the receipt or use of any prize; and (iii) that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, expressed or implied, in fact or in law relative to any prize, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Winner by acceptance of a prize, grants to Sponsor and its designees the right to use winner’s name, address (city and state of residence), photograph, voice, statements and/or other likeness and prize information in perpetuity for purposes of advertising and trade in any and all media now known or hereafter devised, throughout the world, without further compensation, or consideration, notification or permission, unless prohibited by law. As a condition of participating in this Sweepstakes, each entrant agrees that any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or the prizes awarded shall be governed by the laws of the State of Colorado without giving effect to any choice of law or conflict of law rules, and that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Sweepstakes shall be resolved individually, without resort to any form of class action, exclusively before a court located in Jefferson County, Colorado. Further, in such dispute, under no circumstances will entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental or consequential damages, including reasonable attorney’s fees, other than participant’s actual out of pocket expenses (i.e. costs associated with entering this Sweepstakes), and participant further waives all rights to have damages multiplied or increased. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Please see the privacy policy located at for details of Sponsor’s policy regarding the use of personal information collected in connection with this Sweepstakes.

1 RULES REQUEST: For a copy of the official rules, log onto or send a self-addressed, stamped envelope postmarked by 08/02/13 to: Coors Light 2013 NESN Baseball Sweepstakes Rules Request – MLR3709, Dept. 35611, P.O. Box 5078, Clinton, IA 527365078.

2 WINNER LIST: For the names of the winners, available after 08/02/13, send a self-addressed stamped envelope, postmarked by 08/02/13 to: Coors Light 2013 NESN Baseball Sweepstakes Winner List – MLR3709, Dept. 35611, P.O. Box 5078, Clinton, IA 52736-5078.


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