It’s not quite as drastic as an entire pizza chain changing its name for a week, but one Quebec market is tossing a few subtle jabs Boston’s way ahead of the upcoming Bruins-Canadiens playoff series.
The cases and bottles of Samuel Adams Boston Lager on sale at Fine & Fûtés in Gatineau, Quebec, have undergone a few modifications, covering up the word “Boston” with the Habs’ famed “CH” logo.
Luckily, the teams won’t have to wait much longer to take their rivalry to the ice. Game 1 of the Eastern Conference semifinals is set for Thursday night in Boston.
Stick tap to Boston.com
Photo via Facebook/Fine & Fûtés