ESPN.com’s Bill Simmons has been seamlessly mixing Beverly Hills, 90210 references into his sports columns for a decade, so it’s no surprise that he’s the driving force behind a new site that will blend sports and pop culture.
The site will contain roughly 70 percent sports content and 30 percent pop culture, according to SportsBusiness Daily.
“Psyched to join forces w/ [Chuck Klosterman], [Lane Brown and [Katie Baker],” Simmons tweeted Friday. “More to come …”
“We’re going to start with somewhere between eight to 12 writers that will be on staff full-time and some freelance people that will be involved on a weekly or bi-weekly basis or a monthly basis,” Simmons told SportsBusiness Daily. “A pretty good share of contributors that will be coming in and out.”
The report indicates that the site will be owned by ESPN but “will not carry the ESPN brand.”
