Super Bowl Commercials Live: 2015 A Good Year For SB Ad Newcomers

10:09 p.m.: The advertisers probably weren’t a huge fan of the almost 20-minute stretch without commercials, but New England fans definitely didn’t mind.

The Patriots are your 2014 Super Bowl champs, and some brands came out on top, too. It was a good year for newcomers, as Avocados from Mexico, Loctite super glue and Wix.com turned in some solid campaigns.

But the traditional powerhouses held strong, too, with Budweiser, Esurance and Doritos getting in on the fun with some hilarious commercials.

9:51 p.m.: It’s tense in Glendale, Ariz., but these commercials with just under two minutes to go provided some relief.

Brett Favre and some other NFL greats created websites with Wix.com, and Victoria’s Secret aired their first Super Bowl ad since 2008.

9:36 p.m.: Among a couple of television promos and a trailer for “Fifty Shades of Grey,” Doritos made pigs fly.

9:31 p.m.: The tortoise and the hare squared off for Mercedes. It went by the book, but with a little twist.

9:28 p.m.: Bud Light gave a fan the opportunity to play live-action Pac-Man, and honestly, we want to give it a try ourselves.

9:17 p.m.: Tom Brady made an appearance during this break thanks to the trailer for “Ted 2.”

Battery phone case Mophie showed us what happens when God’s cell phone dies.

But it was Loctite super glue that gave the world this very strange but sort of awesome ad with fanny packs and lots of dancing.

9:10 p.m.: The NFL got a drum roll going with its Super Bowl rally commercial, and it led up to a new Geico spot with none other than former Cincinnati Bengals running back Ickey Woods.

9:03 p.m.: Jeep gave us a nice little view of the world with a 90-second spot set to the song “This Land Is Your Land.”

8:58 p.m.: Comedians Chelsea Handler and Sarah Silverman one-upped Kim K. with their funny T-Mobile ad.

8:54 p.m.: Kia has the edge over car commercials so far with their intentionally action-less spot featuring actor Pierce Brosnan.

8:41 p.m.: Microsoft showed off more technology (of course) with “Estella’s Brilliant Bus.”

8:37 p.m.: Video game “Clash of Clans” enlisted the help of Liam Neeson in an amazing homage to “Taken.”

Lexus featured some cool drifts in their spot, but it was more or less your typical car commercial.

8:07 p.m.: Toyota joined the other sponsors that honored fathers, while some Green Bay Packers made an appearance in the trailer for “Pitch Perfect 2.”

8:01 p.m.: The pre-halftime break featured the chilling domestic violence public service announcement that everyone was talking about leading up to the game.

The two car commercials and the Xfinity ad that aired after, unsurprisingly, couldn’t follow up the important PSA.

7:48 p.m.: Microsoft told us the story of Braylon O’Neill, a child born without tibia and fibula bones in his legs, who can play sports thanks to prosthetics and technology.

Squarespace and Jeff Bridges, meanwhile, literally tried to put viewers to sleep. The actor used the website publishing platform to promote his “Jeff Bridges Sleeping Tapes.”

7:38 p.m.: Fiat showed how much bigger their cars are with a strange Viagra joke.

GoDaddy released their non-controversial spot after backlash over their first one, while Discover put out one of their typical “It Card” ads.

7:34 p.m.: McDonald’s challenged people to pay with love in a touching ad.

But they were shown up by a “Breaking Bad”-themed Esurance commercial.

7:25 p.m.: Super Bowl commercials can teach us lessons, too, as Nationwide did with their ad about preventable accidents, the No. 1 cause of death among children.

Weight Watchers tried to get viewers to look at healthier snacks, but we can’t guarantee that will go too well on the second biggest eating day of the year.

7:20 p.m.: Perennial  favorite Doritos showed us how to make sure no one sits next to you on an airplane.

Also, Nissan used race car drivers to prove how safe their cars are.

7:15 p.m.: “Furious 7” put out a super long trailer in this brief break.

Dove Men followed up the violence, however, by showing us how important dads are.

7:12 p.m.: Coca-Cola turned the Internet into a happier place, but surprisingly, Avocados from Mexico turned in a front-runner for the best commercial of the night already.

7:03 p.m.: We’ll just start by saying that we won’t judge you if you cried during this Budweiser ad.

Otherwise, Nationwide and Matt Damon taught actress Mindy Kaling that she’s not invisible.

6:58 p.m.: Carnival put out a rather lackluster ad trying to lure people to the sea, while Lexus featured a spot that was pretty much like every other Lexus ad out there.

Skittles, however, had a commercial that would make Seahawks running back Marshawn Lynch proud, as it featured a town arm-wrestling over the fruity candy.

Kim Kardashian also took selfies for T-Mobile.

6:53 p.m.: The minions from “Despicable Me” took in some football in the trailer for their upcoming movie, but it was Snickers that took the spotlight on this one.

Their spot featured “The Brady Bunch,” and you’ll just have to see what happens to Marcia when she’s hungry.

6:42 p.m.: Video game “Game of War” featured a spot with a slow-motion Kate Upton, followed by a trailer for “Tomorrowland” starring George Clooney.

BMW i3 threw it back to 1994 with Katie Couric and Bryant Gumbel to show off their new technology.

6:37 p.m.: Actress and Paralympian Amy Purdy went places with Toyota during this short break.

The original patriots received some representation from TurboTax, who showed what might have happened if the Americans had their services as an option during the Revolutionary War.

6:30 p.m.: If you’re a “Jurassic Park” fan, then the commercials started strong. The first spot was none other than a trailer for the upcoming sequel “Jurassic World.”

Chevrolet followed up with a clever ad about being able to watch the Super Bowl from their trucks, but Esurance won the break with a commercial featuring Lindsay Lohan’s less-than-stellar driving skills.

6:12 p.m.: Last year’s Super Bowl commercials weren’t that great, but then again, neither was the Seattle Seahawks’ 43-8 blowout win over the Denver Broncos.

The Seahawks are back for Super Bowl XLIX, but this time, the New England Patriots are in the big show. Hopefully they bring both better football and better commercials.

Because it’s 2015, some commercials have already leaked, including a heartwarming Budweiser spot and Victoria’s Secret’s first Super Bowl commercial since 2008.

Keep it right here for recaps and videos of all the great — and even the not-so-great — commercials of 2015.

Thumbnail photo via YouTube