NESN Earns Best Bruins Household Rating Since 2014-15 NHL Season

NESN's Bruins broadcasts registered growth in several key demographics

NESN’s coverage the 2020-21 Boston Bruins season experienced the highest Household (HH) rating since the 2014-15 season, with a HH rating of 4.18. The HH rating marks a 18 percent increase over the 2019-20 season, while the Adults 18-34 (A18-34) demographic saw an 11 percent increase over last season.

NESN registered growth in its coverage of 49 total games this season in key demographic areas:

— The A18-34 rating was 2.19 this season, which marks 11 percent growth over last season and is the highest rating for the demographic since 2013-14

— The Adult 25-54 (A25-54) was a 2.81 this season, up 7 percent over last season and 55 percent growth over the 2018-19 season; it also touts the best rating since 2014-15

— The Male 25-54 (M25-54) demographic experienced 12 percent growth over last season with a 3.87 rating this season

Approximately 1.5 million unique people throughout New England watched Bruins hockey on NESN this season.* The average total minutes watched per game (HH) this season registered at 93 minutes — a 22 percent increase over the 2019-20 season and the highest amount of time for a Bruins season in over a decade.

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The Boston Bruins rank third in their division and ended the season with a record of 33-16-7. They face off against the Washington Capitals in the first round of the Stanley Cup Playoffs, beginning Saturday on NBC. NESN will host an hour of pre- and post-game coverage for the entire playoff run. NESN will air Game 2 at 7:30 p.m. ET on Monday, May 17, Game 3 at 6:30 p.m. on Wednesday, May 19, and Game 4 at 6:30 p.m. on Friday, May 21. The NHL will announce broadcast information for games 5, 6, and 7, if the matchups are necessary, at a later date.

For real-time updates on the NESN and NESN+ programming schedule, follow @NESN on Facebook, Instagram and Twitter.

About the Author

NESN Staff

NESN is consistently one of the top-rated regional sports networks in the country with award-winning Boston Red Sox and Boston Bruins coverage. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere on any device on the NESN app and at NESN.com. The network is also distributed nationally as NESN National. For the past six years, Forbes Magazine has ranked NESN as one of the 10 Most Valuable Sports Business Brands in the World. NESN.com is one of the country’s most visited sports websites with a state-of-the-art HD studio dedicated to digital video productions. NESN’s social responsibility program, NESN Connects is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).