NESN Delivers Strong Viewership For Red Sox-Yankees Series At Fenway Park

It was a great weekend to be a Red Sox fan

by NESN Staff | Jun 28, 2021 | 1 Min Read

NESN’s coverage of two Boston Red Sox matchups this weekend delivered the highest ratings in the Household (HH) and Adult 25-54 (A25-54) demographics since Opening Day against the Baltimore Orioles on July 24, 2020.

NESN’s coverage of Friday’s 7 p.m. ET Red Sox game against the New York Yankees produced a 7.10 HH rating, and 3.64 in the A25-54 demographic. Sunday’s 1 p.m. matinee delivered a 6.04 in the Household demographic and a 2.56 in A25-54. These broadcasts mark the two highest-rated Red Sox matchups, respectively, since Opening Day 2020. Saturday’s matchup was not televised on NESN.

Viewership for the Red Sox on NESN this season is up 84% on the Household level versus last year’s full season average rating, and up 72% as compared to last year’s season average for A25-54. In addition, Adults 18-34 is up 53% versus last year and touts the highest rating since 2011.

The Red Sox face Kansas City for a four-game home series this week on NESN, with coverage Monday beginning at 6 p.m. ET. For all the latest news and updates from NESN, follow us @NESN on Facebook, Instagram and Twitter or visit www.NESN.com.

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About the Author

NESN Staff

NESN is consistently one of the top-rated regional sports networks in the country with award-winning Boston Red Sox and Boston Bruins coverage. NESN and NESN+ are delivered throughout the six-state New England region and are available anytime, anywhere on any device on the NESN app and at NESN.com. The network is also distributed nationally as NESN National. For the past six years, Forbes Magazine has ranked NESN as one of the 10 Most Valuable Sports Business Brands in the World. NESN.com is one of the country’s most visited sports websites with a state-of-the-art HD studio dedicated to digital video productions. NESN’s social responsibility program, NESN Connects is proud to support and connect its employees with charitable organizations in our communities. NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and Delaware North (owners of the Boston Bruins).

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