New UMass Coach Frank Martin Did Something Last Done By John Calipari

Not a bad way to make a solid first impression

by

July 5, 2022

Frank Martin knew exactly what he had to do to make a strong first impression as the new head coach of the UMass men’s basketball team.

And that was order a bunch of pizzas from Antonio’s Pizza in Amherst, Mass.

According to The Boston Globe, “It was equal parts marketing stunt, sales pitch, and just a bit of fun.”

What Martin didn’t know, though, was that a former men’s basketball coach at UMass did the same thing.

John Calipari, who coached the Minutemen from 1988-1996, treated his team to pizza.

Things looked different for UMass back in the ’90s, winning the Atlantic 10 Tournament for five consecutive seasons and making a Final Four appearance in 1996.

Maybe the pizza will be a good omen for Martin, who looks to revive the Minutemen. After all, their ’96 Final Four appearance was the only one the team ever has made.

Thumbnail photo via Gary Cosby Jr. / USA TODAY Sports Images
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