The Red Sox and NESN announced an expanded partnership with the Bermuda Department of Tourism on Monday.
"We are excited to expand our partnership with the Red Sox and NESN and once again bring a taste of Bermuda to the people of New England," said William Griffith, the director of tourism for Bermuda. "The Red Sox are one of the premier franchises in all of sports and NESN is the model of success for regional sports programming. By partnering with these two outstanding organizations, we have a great opportunity to reach a large audience in one of our most important regional markets."
The deal will include two "Bermuda Nights" at Fenway — June 17 against the Arizona Diamondbacks and Aug. 23 against the Seattle Mariners. These will feature various island-themed celebrations, a Bermuda tourism representative throwing out the first pitch and a Bermudian artist singing the national anthem. Additionally, Fenway and NESN will showcase Bermudian performers and advertisements throughout the season.
"The Boston Red Sox are proud to renew our relationship with the Bermuda Department of Tourism," said Red Sox president and CEO Larry Lucchino. "Their commitment to our franchise, to NESN and to Red Sox Nation is steadfast and we look forward to showcasing Bermudian sites, culture and charm at the ballpark during our two scheduled ‘Bermuda Nights’ this season."
The expanded partnership is part of the Department of Tourism’s strategy to maintain a strong presence in New England. Bermuda is just a two-hour flight from Boston.
Powered by WordPress.com VIP