Thursday’s Bruins-Canadiens Game Garners Record 6.6 Rating on NESN


March 25, 2011

Thursday night’s 7-0 Bruins win over the Canadiens garnered a 6.6 household rating on NESN, according to Nielsen, which is the highest-rated regular-season game in the network?s 27-year history covering the Bruins.

NESN?s previous regular-season ratings record was a 6.2 household rating for the Bruins’ March 18, 2010, game against the Pittsburgh Penguins at the TD Garden.

The Bruins-Canadiens game faced a very competitive television lineup, including the 2011 NCAA men?s basketball tournament, and ranked No. 1 in the Boston DMA in men age 25-54, No. 2 in adults age 18-49 and No. 3 in households and adults age 25-54.

NESN?s pre- and postgame shows as well as NESN Daily also earned strong numbers, as seen below.

WB Mason Bruins Face-Off Live: 1.4 HH rating
Ace Ticket Bruins Overtime Live: 5.3 HH rating (season best)
NESN Daily: 2.7 HH rating

The Northeast Division-leading Bruins’ next game is on Saturday against another Eastern Conference rival, the New York Rangers. Exclusive high definition coverage on NESN starts at 12:30 p.m.

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