Lexus Super Bowl Commercial Features 2018 LC 500, Plenty Of Dancing

by Dakota Randall | Jan 24, 2017 | 1 Min Read

After taking a year off, Lexus is wasting no time in getting back into the Super Bowl commercial bonanza.

The New England Patriots and Atlanta Falcons won’t square off in Super Bowl LI until Feb. 5, but Lexus already has released a 60-second version of the commercial it will run during the big game. Called “Man and Machine,” the dance-themed ad stars Lil’ Buck and the new 2018 LC 500 performance coupe.

https://www.youtube.com/watch?v=h_iktzXK4K0

While some brands strategically have decided not to run a Super Bowl commercial this year, Lexus couldn’t hide its eagerness.

The ad, directed by Swedish director Jonas Akerlund, also represents the first official use of the brand’s new global tagline, “Experience Amazing,” Lexus said in a statement. A 30-second version of the ad will run during the second quarter of the Super Bowl.

You might recognize Lil’ Buck, who recently brought his dance style called “jookin” to a commercial for Apple’s AirPod headphones.

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About the Author

Dakota Randall

Plymouth State/Boston University product from Wolfeboro, NH, who now is based in Rhode Island. Have worked at NESN since 2016, covering the Patriots since 2021. Might chat your ear off about Disney World, Halo 2, and Lord of the Rings.

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