Stanley Cup Rematch Versus Canucks Scores 8.9 HH Rating and 23 Share
Jan. 9, 2012 — NESN, New England's most watched sports network, set another regular season Boston Bruins ratings record on Saturday afternoon with an 8.9 average household rating in the Boston DMA (341,088 total in-home viewers) for the Bruins' Stanley Cup rematch with the Vancouver Canucks. NESN's previous best household rating for a regular season Bruins game was set on Nov. 23, 2011 when NESN garnered an 8.4 HH rating for the Bruins' 4-3 shootout win at Buffalo.
The Vancouver game earned an astounding 23 share in the Boston DMA, also setting a new NESN record for a regular season Bruins game. Share is the percentage of all households with a television in use that are watching a program. This means nearly one in four homes with a TV set on was watching the Bruins game on NESN. The network's previous record share was a 16 for the Bruins 6-0 win over the Philadelphia Flyers on Dec. 17, 2011.
Just as impressive as NESN's household rating on Saturday was the game's ratings among key demographic categories. NESN earned an 8.0 rating (33 share) for adults ages 25-54 and 11.1 rating (40 share) for men ages 25-54.
NESN's current season Bruins average is now up to a 5.2 household rating, up 86 percent over last season after the same number of games (34).
NESN has consistently been one of the top rated regional sports networks in the country with award-winning Red Sox and Bruins coverage. The network is delivered to over 4 million homes throughout the six-state New England region and an additional 3.7 million homes nationally as NESN National. NESN.com, the network's online sports news service, is one of the most visited regional sports network websites in the country. NESN also produces a number of distinctive programs under its umbrella Original NESN Entertainment (ONE). NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and the Boston Bruins.