Nike Renews #BeTrue Campaign in Support of Gay Rights With Rainbow Sneakers (Photo)

by abournenesn

Jun 11, 2013

Jason Collins, Robbie Rogers and Brittney Griner are all out and proud. The next wave of gay professional athletes figures to come right behind them — and in greater numbers.

With all the news on sexuality in the world of sport, Nike has recently been touting its 15-year relationship with LGBT organizations. Likewise, the sportswear company looks to step up its game in the arena of civil rights with the launch of its #BeTrue campaign.

The campaign is actually about a year old at this point. However, Nike has recently gotten more attention for its #BeTrue sneaker — the flagship piece of merchandise of the ad drive. The shoe features rainbow colors and a barefoot feel, according to various reports around the Internet.

Check out a picture of the $115 kicks (some of the proceeds from #BeTrue merchandise  go toward fighting discrimination in sports) below.

Nike shoes

Photo via Twitter/@DarrenRovell

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