Quebec Store Canadien-izes Cases Of Sam Adams Boston Lager (Photo)


It’s not quite as drastic as an entire pizza chain changing its name for a week, but one Quebec market is tossing a few subtle jabs Boston’s way ahead of the upcoming Bruins-Canadiens playoff series.

The cases and bottles of Samuel Adams Boston Lager on sale at Fine & Fûtés in Gatineau, Quebec, have undergone a few modifications, covering up the word “Boston” with the Habs’ famed “CH” logo.

samuel adams

Luckily, the teams won’t have to wait much longer to take their rivalry to the ice. Game 1 of the Eastern Conference semifinals is set for Thursday night in Boston.

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Photo via Facebook/Fine & Fûtés

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