It’s been 70 years since Italian brothers Henry and Arthur D’Angelo created the brand we know and love as ’47.’s Courtney Cox went down to their Newbury St. location for the 70th anniversary celebration on Sunday, which was filled with giveaways, a DJ and Georgetown Cupcakes!

Find out what the people celebrating had to say about ’47 as a brand in the video above.

Thumbnail photo via Marc DiBenedetto/