The Las Vegas Golden Knights are off to a hot start, but they still have plenty to learn — especially in the social media department.
The Golden Knights hosted the Boston Bruins on Sunday night, and the team’s official Twitter account posted both squads’ lines before puck drop, as is custom. Except Vegas decided to have a little “fun” with the Bruins’ lines.
https://twitter.com/GoldenKnights/status/919696130207711232
https://twitter.com/GoldenKnights/status/919696224550141952
So, uh, why did the Golden Knights just replace the B’s with female names? Apparently, they were going for a reference from the movie “Ted” — which was filmed and based in Boston — as part of a series of tweets poking fun at Bostonians’ exaggerated accents.
https://twitter.com/GoldenKnights/status/919697910664593409
But as you can see, Twitter didn’t take their attempt at humor well.
You do realize this whole line of tweets is awfully demeaning to women. You are clearly insinuating that males > females.
— Marc Nathan (@mdnathan) October 15, 2017
https://twitter.com/tjoshov/status/919698516640980993
So, the joke is that the other team is all girls? Please delete this it’s very embarrassing.
— Spencer (@panini_album) October 15, 2017
Quoting a sexist joke doesn’t make it unsexist. That seems obvious? This is an embarrassment for VGK
— Jon Sieg (@jonsieg) October 16, 2017
We (kind of) get what Vegas was going for here, and we’re guessing it didn’t intend to come off as sexist. But considering it’s a pretty vague reference that, without explanation, comes off as pretty disrespectful to women, the Knights probably should have gone in a different direction here.
The Golden Knights skated to a 3-1 victory, but it looks like their social media team learned an important lesson: Be careful what you tweet.
https://twitter.com/GoldenKnights/status/919697296429744128
Thumbnail photo via Kirby Lee/USA TODAY Sports Images
