We’re not sure if Budweiser’s new advertisement will make NASCAR fans want to buy its beer, but it probably will make them want to reach for the tissues.
Ahead of Dale Earnhardt Jr.’s final Monster Energy NASCAR Cup Series race, Budweiser on Tuesday posted a video, titled “One Last Ride,” that pays tribute to the most emotionally charged moments of his career.
The three-minute clip stars the No. 8 Budweiser Chevrolet Monte Carlo SS that Earnhardt drove when he started racing in Cup — a scheme he will run again on his No. 88 Chevy SS at Homestead-Miami Speedway on Sunday — and first highlights the 43-year-old racer’s first start in NASCAR’s premier series. The film also relives Earnhardt’s win at Daytona International Speedway in 2001, just four months after his father, Dale Earnhardt Sr., was killed on the tri-oval.
Earnhardt already has admitted he’s getting a bit sad about his and Matt Kenseth’s impending retirements, so we wouldn’t be surprised if he got choked up while watching the tribute from his long-time former sponsor.