NFL Eyes Global: A Closer Look at International Expansion

by

Sep 14, 2023

As football continues to capture hearts globally, the NFL is at the forefront of expanding its horizons. With ongoing evaluations of their reach, the NFL’s steps toward international markets are becoming increasingly strategic and exciting.

International Practice Roster Expansion

One of the most recent developments in the NFL’s global initiative is the decision to enlarge the practice rosters. The new structure allows teams to reserve a spot specifically for an international player. This move not only gives opportunities to talent from around the world but also broadens the sport’s appeal to global audiences.

Non-Permanent Team Placements

The league’s current strategy involves placing teams outside the Continental US, albeit not permanently. This intermittent placement creates a sense of novelty and excitement for the international audience, keeping the game’s allure alive.

Shad Khan and the Jaguars

A few years ago, there were rumbles about Shad Khan potentially relocating the Jacksonville Jaguars or at least some of their games. With Khan’s recent deal, which includes real estate interests in Jacksonville, it seems less likely for a full-fledged move. However, the possibility of moving one or two games internationally remains interesting. 

Stadiums and Locations

Tottenham Stadium and Wembley Stadium in London have been pivotal in the NFL’s international journey. They will continue to host two games. But other locations are also in sight. Germany and Mexico City are high on the list, with potential for multiple games. There’s also talk about extending the reach to Western Canada, possibly adding a game in Toronto.

Future Game Expansions

Instead of immediate franchise expansions, the NFL seems to be leaning towards increasing international games. This might even include high-stakes matches like playoff games. The idea of an international Super Bowl isn’t far-fetched. An event of that magnitude in a global setting would exponentially amplify international viewership and ratings.

The Bottom Line

 The NFL’s global outreach is evident. With more international games, increased practice rosters, and the potential for high-profile matches in global venues, the league is setting the stage for an unparalleled global footprint. As international ratings surge, the NFL’s game plan is clear: to grow the sport beyond borders and make football a truly global spectacle.

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Thumbnail photo via Eric Canha-USA TODAY Sports

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