Dos Equis has "The Most Interesting Man in the World." World of Warcraft has Chuck Norris. V8 has Jackie Chan.
Nike has Kobe Bryant.
Of the four masters of their universes, only Bryant is willing to share his recipe for success. In a commercial for his new sneaker, Bryant outlines — sort of — the "KobeSystem."
Check out the KobeSystem in the video below.