If you want to sell athletic apparel, having Julian Edelman show it off while running, jumping, lifting and simply being himself is a great first step.
Puma and its “What Are You Training For?” marketing slogan, has teamed up with a perfect representative. Besides Tom Brady, isn’t Edelman the most appealing sports figure in Boston? Looks-wise, that is.
The New England Patriots wide receiver showed his love for Boston in the commercial by wearing a “Boston Strong” T-shirt and embracing the fans as they watch him exercise.
Check it out for yourself.
Thumbnail photo via Stew Milne /USA TODAY Sports Images