The appeals of Jayson Tatum and the Boston Celtics extend far beyond New England.

The NBA announced Friday the Celtics forward has the fourth-highest selling jersey in the 2019-20 NBA season to date, based on sales from the association’s official online store. Tatum’s No. 0 trails just LeBron James, Giannis Antetokounmpo and Stephen Curry on the list of the NBA’s most popular jerseys.

Celtics point guard Kemba Walker, who wears No. 8, also appears on the list, coming in at 14th overall.

The Celtics also hold a lofty position on the list of the most popular team jerseys this season as they rank second behind only the Los Angeles Lakers.

Talk about Celtic pride.

Thumbnail photo via Jeremy Brevard/USA TODAY Sports Images