Tom Brady meant it as a compliment, like when guys compliment a girl they like by saying how much better she looks than her younger sister.
It turns out the younger sister is not pleased.
Northtown Automotive of Buffalo, still smarting over comments Brady made (and later apologized for) last year about the quality of the city's hotels, has put up a billboard in Buffalo telling the area's hotels to deny Brady access when he comes looking for a room.
Check out the clever billboard in Northtown Auto's tweet below.
— Northtown Automotive (@NorthtownAuto) September 27, 2012