The New Jersey Nets are in the NBA’s basement at 6-53, so it’s no surprise that they’re having trouble selling tickets to their games. But the team’s latest promotion is sure to raise some eyebrows.
According to Yahoo Sports, the Nets will offer fans who attend Friday’s game against the Orlando Magic a coupon (with a $29 value) for a free tax return filing at Roni Deutch Tax Center. It remains to be seen if avoiding the hassle of doing taxes is enough to lure fans to the Izod Center.
This isn’t the first time the Nets’ PR department has gone to outlandish lengths to bring disillusioned fans to the arena. Previously, they handed out free tickets to unemployed workers and offered them career advice. Another quirky promotion gave fans that purchased a 10-game ticket plan a reversible jersey, with one of the sides featuring a visiting player's uniform.
For what it’s worth, Deutch is confident that the Nets will soon right their ship, and believes that the publicity will benefit her firm.
"The hallmark of a strong company is one that aligns with young companies," she told Yahoo Sports. "I'm a betting woman, and I think the Nets are going to win a championship this decade."
You have to admire that kind of optimism.
