Kyrie Irving Pokes Fun at ‘Cinematic Dunks’ in Foot Locker Commercial (Video)


Nov 14, 2012

Basketball shoe commercials are so unimaginative lately.

Nowadays the “cinematic dunk” has become an overused trope in advertisements. Cue up a player dunking in front of a camera with a high frame rate, and you’re practically halfway to a Nike spot. And Kyrie Irving has had enough of it.

In a recent Foot Locker ad, the Cavaliers point guard expresses his displeasure with the cliche, and has a little fun with the idea. Check out Irving in slow motion in the video below.

Thumbnail via screenshot/Youtube

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