The White House on Friday launched the “It’s On Us” campaign, and a number of prominent names are joining the cause.
The movement aims to eliminate sexual assault on college campuses, doing so both through grants — $6 million will be doled out for the creation of sexual assault prevention programs at 18 schools — by raising awareness.
Cleveland Cavaliers forward Kevin Love appears alongside a bevy of fellow celebrities, including Jon Hamm, Kerry Williams, Joel McHale and President Barack Obama, in a series of public service announcement promoting the “It’s On Us” cause.
Several athletic organizations also have joined the movement, including the NCAA, which will air “It’s On Us” commercials during its championship tournaments throughout the year.
