Everyone’s talking about deflated footballs this week.

The New England Patriots are under fire after being accused of deflating footballs in their AFC Championship win over the Indianapolis Colts. The NFL reportedly discovered the Patriots altered 11 of 12 footballs, and the fallout has just begun.

The controversy also allows for just about everyone to spin stories in their own favor, and that includes mega companies like Amazon. They jumped on the opportunity Monday night.

Well played.

H/t to For The Win
Thumbnail photo via Matt Slocum/The Associated Press