Heinz Lobbies For Monday After Super Bowl To Be Holiday In Brilliant Marketing Ploy


January 26, 2017

If you want to make an advertising and marketing impact, you could argue there’s no better way to do so than to lobby for more days off for the working man and woman.

That’s exactly what Heinz is doing, as they’re making a push for the day after Super Bowl Sunday — aka “Smunday” — to be recognized as a national holiday.

The condiment company created a clever commercial making the case for the move, even starting an online petition. If the petition gets 100,000 signatures, Heinz says it will send the petition to congress.

And apparently, Heinz is willing to put its money where its mouth is. According to the commercial, Heinz is giving its employees the Monday after the Super Bowl — Feb. 6 this year — the day off.

Check out the commercial below.

If you want to sign the petition, you can do so by clicking here.

Coincidentally, this marketing push will take the place of any Super Bowl commercials for Heinz this season. The company had one of the most popular (bizarre?) ads last season.

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