NFL’s Future and Las Vegas: A Super Bowl Spectacle

by

Feb 16, 2024

The future of the NFL is a topic on everyone’s minds, especially after the recent Super Bowl, which drew a staggering 123 million viewers. This raises the question: can the NFL continue its meteoric rise? But beyond just viewership numbers, another crucial aspect is how Las Vegas fared overall, particularly from an NFL perspective.

One significant development is the bundling of approximately 58% of all sports into one super package, catching the NFL somewhat off guard. However, rest assured, they are poised to capitalize on this newfound exposure. Moreover, the international interest in the event cannot be overlooked, with countries like Brazil, Germany, and the unexpected connection of Kansas City to Germany generating significant buzz.

Las Vegas, known for its mega-events, outdid itself once again. The security measures were robust, ensuring a safe and enjoyable experience for all attendees. Many opted to stay at Mandalay Bay, immersing themselves in the game day festivities early on. Despite concerns about potential logistical challenges, the overall consensus was that the experience was seamless for most, even for those flying out immediately after the game.

What does this mean for the future? Las Vegas is poised to become a regular host for the Super Bowl, possibly every four years, if not more frequently. This shift could diminish the frequency with which other cities like Phoenix, Miami, and Atlanta host the event, as Vegas proved itself to be a standout location, hitting a home run in terms of both logistics and fan experience. One thing’s for sure, the Super Bowl remains more popular than ever, and fans continue to tune in at an elevate rate. Football continues to be on the rise. 

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Thumbnail photo via Kirby Lee-USA TODAY Sports

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