The stakes are high for the Patriots and Jets on Sunday night. But for a couple of TV hosts, they weren't high enough.
ESPN's SportsNation's hosts Michelle Beadle and Colin Cowherd are betting on the outcome of the Patriots-Jets game on Sunday night. The wager? A billboard located off of I-91 in Hartford, Conn., representing a midway point between New York and Boston.
If the Pats win, Cowherd gains control of the billboard. If the Jets prevail, Beadle earns the right to do with it what she pleases.
"Hundreds of thousands of people drive past this every day," said producer Gabe Goodwin. "And we expect several of them to take notice."
Video of the hosts explaining the bet is below, via YouTube.