Celtics' New Marketing Video Features Paul Pierce, Takes Shots at Heat, Lakers Fans

Celtics’ New Marketing Video Features Paul Pierce, Takes Shots at Heat, Lakers Fans

by Jashvina Shah on Sat, Dec 3, 2011 at 3:08PM

Since basketball season is already long overdue, it probably won’t be hard for teams to get their fans ready for the sound of basketballs bouncing on the hardwood floors or the sharp chirps of sneakers.

But that didn’t prevent the Boston Celtics from releasing a sneak preview of one of their upcoming commercials. The video features inspirational music and shots of different Celtics, including emotional leader Kevin Garnett, long-time Celtic Paul Pierce and 3-point shooter Ray Allen.

The video also flashes short captions, and here’s where the Celtics take advantage of their ancient rivalry with the Lakers and budding one with the Heat. One caption reads, “I am not Hollywood,” while another says “I am not South Beach.”

And the last caption reads, “I am a Celtic.”

Check out the full video below, and kudos to Red’s Army for bringing it to our attention.